22nd of July 2015
சென்னை:Kingfisher ULTRA Pondicherry Fashion Week’ in association with Storm Fashion Company lightened the city as fashionistas galore came together to commemorate the very best of ingenious panache at hotel Atithi. The two day long fashion extravaganza features robust line up of avant-garde creations by a talented brigade of celebrated designers like Manviroj Khosla, Jules Idi Amin, Hari Anand and Jattin Kochchar. 
An enchanting array of pioneering ensembles from Jules Idi Amin set the mood right marking the first day of Kingfisher ULTRA Pondicherry Fashion Week. The blue pottery inspired collection is a glamorous treat and catches glimpses of the Mediterranean blue skies and the exotic blue prints. The synthesis of stunning unrestricted elegant free flowing silhouettes makes it an ideal range for summer brunches and resort high teas. The palette varied from chalk white, china blues, and turquoise to sea green. The gorgeous actress Ishara Nair graced the evening as the show stopper for the couturier.
The much versatile Manoviraj Khosla raised the oomph factor with his fun, vibrant and desirable collection. Elegant drapes, digital prints and sequin work summed up the women’s line. The stunning pieces included skirts, dresses, pallazos and jumpsuits with laser cut leather jackets that shimmered on the runway. Equally alluring was the men’s collection bringing a twist with bold laser cut jackets artistically fused with bandis and velvet bundhgalas, along with subtle embroidery detailing. Stunning Natasha Suri sashayed the ramp for him.
After raising the style quotient with the captivating exhibit of exemplary designs, Kingfisher ULTRA kept the spirits elevated with the exhilarating and scintillating ‘Kingfisher ULTRA Glam Nites’. The glitz and glam continued as DJ Vanshi swooned the guests away with his foot tapping and irresistibly groovy tracks. Kingfisher ULTRA played a fantastic host to the designers, models and prominent fashion figures as the party kept raging till wee hours.
DAY 2
Pondicherry, 19th July, 2015: The star studded grand finale of the 2nd edition of Kingfisher ULTRA Pondicherry Fashion Week mesmerized the city with high octane fashion showcased by ace designers Jattinn Kochhar and Hari Anand. Displaying scintillating designs coupled with captivating ramp dramatics, the final day of the fashion extravaganza left the crowd awe-struck.
Jattinn Kochhar set the mood for the evening with his latest collection ‘Karma Chameleon’ .The chameleon is the soul inspiration for Jattinn’s sartorial presentation this evening. The chameleon’s ability to blend in with its surroundings enticed Jattinn’s design sensibilities to create this collection to be presented to the discerning crowd of this beautiful city of Pondicherry. The collection comprised hues and shades of flora and fauna and playing hide and seek at midnight black and camouflage print in viscose, silk, lycra, jersey knits. Walking the ramp for Jattinn was talented French singer Erika lernot who is set to launch her album ‘le voyage’.
The grand finale saw Hari Anand showcase his exquisite collection ‘Tomorrow’, which talks about simple things which we forget yesterday or the wisdom, we gained from past, mostly in monochromes ancient ruins and black. Gorgeous Natasha Suri, Priyanka Shah and the very talented actress Nandita Shwetha dazzled the ramp as the showstoppers.
Talking about Kingfisher ULTRA’s association with fashion, Gurpreet Singh, Assistant Vice President, Marketing, United Breweries Limited said, “Pondicherry has an enduring association with fashion and we are delighted to further cement our Good Times connect with the city. Kingfisher ULTRA as a brand strives to give its consumers the ULTRA-fashion experience and with the ’Kingfisher ULTRA Pondicherry Fashion Week’ we hope to reinforce the fashion scape of the city.
About Kingfisher ULTRA:
Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high end brand from the house of United Breweries, ULTRA assures consumers the best quality, taste and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which has a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.
The brand has based its activations on prominent genres like fashion and music. Apart from these, Kingfisher ULTRA has also launched various other activations and promotions across all points of sale which have been met with positive response amongst its consumers. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.
About Storm Fashion Company:
Storm Fashion Company owns and operates fashion weeks at Chennai, Kochi, Jaipur, Hyderabad and Ludhiana. SFC is comprised of fashion marketing, cinema, advertising, public relations, multi-media specialists and fashion business professionals. This group' of fashion Industry experts have over 20 years of combined experience with fashion show production and design as well as in the publishing, cinema production, small business management, and marketing industries.
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